If you have not heard, check out what Kokatat has been up to and then head to our site to check out the new Custom Drysuit Gizmo!
Domestic manufacturing allows Kokatat to expand custom dry suit
program online
ARCATA, CALIFORNIA, February 26, 2013 – Kokatat is offering paddlers the
opportunity to create and purchase their very own custom GORE-TEX® dry suits
with the launch of a new online tool.
Affectionately referred to as GIZMO,
the online tool lets customers easily design and personalize their own custom, made-to-order
GORE-TEX® dry suit.
“With our factory in Arcata we have the
unique ability to build and test all our dry suits one at a time,” said Jeff
Turner, Kokatat sales and design manager.
“Our custom suit pod, comprised of sewing, sealing and inspection
technicians is prepared to respond immediately to a new custom order.”
Each customized GORE-TEX® dry suit will be individually constructed in
Kokatat’s Arcata, California facility to the consumer’s specifications of
colors, features and sizing. Once an
order is placed through a Kokatat retailer the custom suit, made to Kokatat’s
exacting standards, will be ready for shipment in three to four weeks.
“For a long time we’ve offered custom dry suits, but with GIZMO we’re
putting the design right into the hands of paddlers around the world,” added
Turner.
Kokatat is offering customization of three of the most popular dry suits
in the industry: its GORE-TEX®
Expedition, Meridian and Front Entry dry suits.
Once the suit model is selected,
visitors are taken through a detailed step-by-step measuring process to ensure
proper sizing with the ability to lengthen or shorten as required.
The final step of the program lets customers mix and match from over a
dozen different colors and add custom features including pockets, hoods and reflective
tape to complete their one-of-a-kind dry suit.
To complete a design
customers must create a Kokatat.com account so designs can be saved for future
review or to order from an authorized Kokatat retailer. Once a design is completed and saved, an
email is sent to the customer with a unique reference number and a copy of all
the design details. Armed with the
finalized custom design customers can contact their local Kokatat retailer to
process the order.
While primarily targeted to consumers looking for a one-of-a-kind dry
suit, the simple measurement application will also be useful for Kokatat dealers
to quickly identify the best size for their in-store customers.
About Kokatat water sports wear:
Kokatat has been
manufacturing paddling gear in Arcata, California for more than 40 years. At a
time when many technical apparel brands were moving manufacturing offshore,
Kokatat continued to invest in infrastructure in the United States. Kokatat
founder Steve O’Meara was committed to the development of the finest and driest
paddling apparel in the world and recognized the need to control and
continually evolve the development of our dry wear. In the early days, Kokatat
worked closely with W.L. Gore & Associates, makers of GORE-TEX®, to refine
the sewing and sealing techniques required for full immersion suits and tops.
Today, our hands-on approach to manufacturing continues to set the standard in
paddling apparel. Into the water with Kokatat! Please visit www.kokatat.com
and follow Kokatat on Facebook
and Twitter “@kokatat”.
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