Wednesday, November 5, 2014

Taking Your Retail Business to the Next Level

During my time repping, south of the border, I saw a big difference between the retail market in the Western USA and Western Canada.  We were lagging behind a bit up here but I am happy to report that a few of my larger dealers are investing with their dollars in the on line sales world.  I remember, chatting about online sales with long-time retailer (he's been in business for over 30 years),  Mike Garcia owner of Northern Lights Trading Company (Bozeman, MT).  He told me, "Nikki, if you can't beat them, join them".

The convenience of online shopping is known to all of us, you can do it from the comfort of your own home and have items delivered right to your door.  Perfect timing for retailers as we head into the very busy, Christmas shopping season.

Aquabatics in Calgary, AB and Western Canoeing and Kayaking in Abbotsford, BC are two of retailers who have shared with me over the last while their commitment to on line sales.

Both, retailers have invested significant dollars in re-doing their websites to efficiently and easily handle e-commerce from customers across Canada.  The biggest surprise is both retailers, shipping rates.  Aquabatics FREE for orders over $75.00* and Western FREE for orders of $100.00 or more*

*this does not include canoes and kayaks.  Please check out their websites to review their shipping policies.

I have mentioned to both retailers that I am expecting to see an increase in their overall sales with this commitment they have made.  This is only helped by the fact that the Canadian dollars is low and hopefully, Canadian consumers will have more interest in doing their shopping here in Western Canada.  

Green River, UT

Green River, UT
Photo: Shawna Franklin